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Future Food: A-Z in 2010

food commentary, food humor, history & culture

calendar pagesAs I peer into the future, I can already begin to make some forecasts about the elements of a meal in 2010.

A
American Cuisine will continue to be ‘IN.’ Every one, (or at least some people) believes New American Cuisine is the future. (Though trying to define American Cuisine is as difficult as trying to pet a porcupine.)

There will be an App for appetite control. New diet drugs may kill you but what a swell corpse you will make.tapas

Appetizers will morph into little meals.

Researchers at Emory University will make significant progress to finding a solution for the 11 million Americans suffering from allergies.

B
There no longer will be a clear definition between foods that are eaten for breakfast, lunch and dinner. Instead, we will eat what we want to eat when we want to eat.

Single servings will continue to be the new darlings on supermarket shelves. Singles bars will morph into communal tables.

Boneless. Everything we eat will be boneless and pre-cut into bite-size pieces, so there will be no need for knives and forks on the table.

C
Chocolate business cards will be the new thing: they will be either white and sweet or dark and bitter.

Chic is a concept that is no longer fashionable. Cash, as in casual-ization, will be the new mantra.

Cakes decorated with real-life photographs of the honoree at the moment of triumph will become all too familiar.

Cookies: some wishful thinkers will believe that two little cookies don’t contain as many calories as one regular one.

D
durian fruitDurian fruit will become the new kiwi now that scientists have removed the odious smell of unwashed socks from it.

Do It Yourself (DIY) will be the even more popular new mantra.

E
Eating Utensils. We will carry our own collapsible chopsticks in tiny perma-sterile compartments inside the latest version of an iPod.

F
French fries will become the new “health” food. They will be sizzled in “good-for-you” oils.

Every new food will be adaptable for serving in fast food outlets in a recognizable form, preferably shaped like a finger, though not necessarily a fish finger, as fish don’t actually have fingers. It must contain all four essential food groups, i.e., it must be greasy, salty, sweet and crunchy.

G
Goats, that will be got, will gallop onto many legislative agendas and restaurant menus.

H
Healthy Food Talk will continue to consume endless amounts of time and energy. Today most people are succumbing to degenerative diseases and the consequences of lifestyle choices. Death, despite the claims of some, is in fact not an option. Only plastic bags live forever.

I
I will be a guest speaker at cooking schools and colleges and the IACP (International Association of Culinary Professionals) this year.

J
“Juicy” and “scandalous” stories will whet the appetite mainly because they allow us minor sinners to feel momentarily superior to our former idols.

K
Kimchee will be the new craze. It tastes so much better than kabbage.bacon martini

L
‘Lovely’ will not be the word to describe the bacon martini craze.

M
Mood foods will maintain their popularity as consumers embrace emotional management strategies, including ‘purpose driven eating’.

N
“No!” will be the most popular dietary concept.

O
Onions that won’t make you cry will soon become available, brought to you by the biotechies.

P
The restaurant Per Se will continue to per-sonify the pur-suit of per-fection.

Q
Quote: “Anyone who thinks the way to a man’s heart is though his stomach, flunked geography.”

R
Robots will milk the cows, feed the chickens, plant the crops and gather the harvest. (Robots never need a break and require no benefits beyond an occasional kick-start and a squirt of motor oil.)

S
Sustainable cuisine is an idea that will continue to gather strength.

Sturgeon is now farm-raised along with spuds in Idaho. The new state license plate will be: Idaho, Land of Fish and Chips.

T
Twitter. The Top 10 tweeters were and will be:
Coca-Cola
Starbucks
Disney
Victoria’s Secret
iTunes
Vitaminwater
YouTube
Chick-Fil-A
Red Bull
T.G.I.Fridays

U
U won’t need echinacea to cure the common cold according to a published review in The American Journal of Medicine. (There was simply not enough evidence to say whether it actually worked.)

V
Valedictorian speaker Garrison Keillor is likely to say again, “Eat your veggies!” (It’s a good line.)

W
Wrapped. Everything will be wrapped. The objective is absolute food safety. The goal will be to produce all our produce in biodegradable materials, i.e., within a banana-like sterile peel.

White tablecloths will be disposed (of).

X
EXcellent reporting will continue to be found daily on Food News Journal.

Y
Yum! Brands, Inc. restaurants will expand to meet its customers’ eternal love in over 110 countries and territories for yummy pizza, tacos and fried chicken.

Z

Zealot definition: One who is zealous, especially excessively so. So (James Bond) let’s talk about my friend “M”.

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Chef as Artistic Genius

culinary art & design, culinary legends, food commentary, history & culture
Chef Alfred Portale, Gotham Bar & Grill

Executive Chef Alfred Portale, Gotham Bar & Grill

There are those who invent clocks and others who tell the time. There are architects who design buildings and folks who paint them. There are artisans who make violins and artists who composers of concertos.

We tend to think of artistic creativity as springing from the minds of dancers and painters and musicians, but plumbers, electricians and vacuum cleaner engineers also invent novel solutions to problems. They are creative geniuses too.

We all know chefs who acquire or are endowed with exceptional ability. Some are intellectual giants. Some are blessed with intuitive talent.

If we tried to make a list of influential chefs, it would reach from Lucullus who drew his last breath in 56 B.C. and trace a glorious gastronomic path through the prism of Apicius who took his first breath in 25 B.C. We’d mention Taillevent 1310 – 1395, and Rabelais who tirelessly described sixty ways to cook an egg.

In his treatise Gargantua, Rabelais wrote, “Drink always and you shall never die,” though unfortunately he did — in 1553.

We’d add to our list, Catherine de’ Medici, who arrived from Italy as a tiny betrothed 14 year-old and became the Queen of France. She changed the culinary landscape by introducing the French court to truffles, Parmesan cheese, artichokes, quenelles, roast duckling with orange sauce and pasta — lots and lots of pasta.

It has been observed there wouldn’t have been a Renaissance without pasta, because hungry men growl, and with rumbling tummies, foment revolutions whereas the well-fed sing happy songs and bequeath everlasting beauty. With a bellyful of spaghetti, a person can contemplate creation itself.

It was Epicurus, the ancient Greek philosopher who lived from 341 B.C. to 270 B.C. who wisely declared, “The beginning and root of all good is to make the stomach happy; wisdom and learning are founded on that.”

By Gum! If only those old Greeks still ruled the world we would all be living in Paradise instead of dwelling in perpetual poverty.

Do you remember the dictum of King Henri IV, patron of that venerable inn, La Tour d’Argent? He pronounced his monarchy philosophy thusly, “If God allows me to live, and I will see that there is not a single laborer in my kingdom who does not have a chicken in his pot every Sunday.” And that pronouncement was made in the mid-1500s before the Colonel fried his very first KFC.

As we march through the menus of time we stumble across Colbert, Jean-Baptiste Colbert, the Minister of Finance who served the Sun King, Louis, 14th. He approved France’s purchase of Quebec and Louisiana even though according to writer Daniel Rogov, author of Rogues, Writers & Whores, Dining with the Rich & Famous, “he could see no way to convince the savages that inhabit those lands to buy our fashionable frocks.” However, Colbert did see the colonies as a source for enriching the French larder, (though the future presence of McDonald’s in the Musée du Louvre was surely not what he had in mind).

Parmentier was the person who persuaded Parisians to set aside their fear of potatoes. This feat of conversion from fear of crisp spuds prompted Chef Curnonsky’s description of French fries as being among “the most spiritual creations of Parisian genius.” The original French fries are thought to have been first consumed beneath the bridges of Paris during the French Revolution and were known as Pommes Pont-Neuf.

Thus we stride through the first stirrings of culinary creationism and evolve from Sauce Béarnaise to Green Goddess Dressing, from Poulet Demi Deuil with a fine Bordeaux to Chicken Nuggets with Diet Coke. We have traveled far and with increasing width from Sachertorte to Twinkies.

Each stage in the devolution of our culinary journey takes us to new heights: from the 17th century’s influence of La Varenne, we stride through gastronomy to honor: Brillat-Savarin, Marcel Boulestin, Antonin Carême, Choron, Dugléré, Nicolas Appert, (who invented canning), to Auguste Escoffier; Alain Chapel; Alain Ducasse and Alain Senderens to  Ferdinand Point; Guy Savoy and Gordon Ramsay; Chef Boyardee and Rachael Ray’s discovery of 365 ways to use leftover hot dogs.

We can all agree that Alfred Portale, a former jewelry designer and top of his class graduate of the CIA, is among the most inventive and highly acclaimed chefs of our time. As too are Ferran Adria, Grant Achatz, Heston Blumenthal, Thomas Keller and a host of others who have ascended into the exalted pantheon of kitchen deities.

What distinguishes these creamers of crops is their ability to think creatively: so not salt and predictable pepper but salt on caramel. Not those four seasons but twelve seasons in a year.

It is said: “No one is born with taste. Taste must be acquired not only by tasting but by learning and reading in dozens of disciplines and by experimenting and perfecting and making choices; choices about the right ingredients are of no greater or less importance than choosing the right words to describe your purpose.”

It is one thing to name an item on the menu fish eggs and astonishingly more profitable to whisper the word caviar. To say liver of a fat duck is less enticing than Fat Duck’s Foie (gras).  Or pâté rather than cold  meat loaf. Pommes frites go better with steak than Freedom Fries, a dish of revenge best served cold.

Robert F. Kennedy wrote, “Some dream of things that are and ask, Why? Others dream of things that never were and ask, Why not?” Nonconformists and risk takers possess the ability to paint toothache in fondant or describe the seductive smell of sizzling onions.

Creativity is a skill that can be developed. It is based on the fundamentals of technical knowledge and soaring imagination. Leonardo da Vinci had to understand the elements of anatomy in order to paint the Mona Lisa and The Last Supper; Picasso had to understand the fundamentals of art before creating his own cubistic artistry.

Every great chef starts to climb the ladder of stardom only after fully understanding the pure ecstasy of a well-constructed consommé. It is this grasp of complex simplicity that separates the sous from the celeb.

It takes a certain kind of intellect to think of serving a beefsteak tomato with a steak knife. To say “I love!” in a different way.

To invent a new dish is to pay homage to all who cooked before us and all the consumers who declared the chef to be an artist.

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Irena Chalmers IrenaChalmers.com
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