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Future Food: A-Z in 2010

food commentary, food humor, history & culture

calendar pagesAs I peer into the future, I can already begin to make some forecasts about the elements of a meal in 2010.

A
American Cuisine will continue to be ‘IN.’ Every one, (or at least some people) believes New American Cuisine is the future. (Though trying to define American Cuisine is as difficult as trying to pet a porcupine.)

There will be an App for appetite control. New diet drugs may kill you but what a swell corpse you will make.tapas

Appetizers will morph into little meals.

Researchers at Emory University will make significant progress to finding a solution for the 11 million Americans suffering from allergies.

B
There no longer will be a clear definition between foods that are eaten for breakfast, lunch and dinner. Instead, we will eat what we want to eat when we want to eat.

Single servings will continue to be the new darlings on supermarket shelves. Singles bars will morph into communal tables.

Boneless. Everything we eat will be boneless and pre-cut into bite-size pieces, so there will be no need for knives and forks on the table.

C
Chocolate business cards will be the new thing: they will be either white and sweet or dark and bitter.

Chic is a concept that is no longer fashionable. Cash, as in casual-ization, will be the new mantra.

Cakes decorated with real-life photographs of the honoree at the moment of triumph will become all too familiar.

Cookies: some wishful thinkers will believe that two little cookies don’t contain as many calories as one regular one.

D
durian fruitDurian fruit will become the new kiwi now that scientists have removed the odious smell of unwashed socks from it.

Do It Yourself (DIY) will be the even more popular new mantra.

E
Eating Utensils. We will carry our own collapsible chopsticks in tiny perma-sterile compartments inside the latest version of an iPod.

F
French fries will become the new “health” food. They will be sizzled in “good-for-you” oils.

Every new food will be adaptable for serving in fast food outlets in a recognizable form, preferably shaped like a finger, though not necessarily a fish finger, as fish don’t actually have fingers. It must contain all four essential food groups, i.e., it must be greasy, salty, sweet and crunchy.

G
Goats, that will be got, will gallop onto many legislative agendas and restaurant menus.

H
Healthy Food Talk will continue to consume endless amounts of time and energy. Today most people are succumbing to degenerative diseases and the consequences of lifestyle choices. Death, despite the claims of some, is in fact not an option. Only plastic bags live forever.

I
I will be a guest speaker at cooking schools and colleges and the IACP (International Association of Culinary Professionals) this year.

J
“Juicy” and “scandalous” stories will whet the appetite mainly because they allow us minor sinners to feel momentarily superior to our former idols.

K
Kimchee will be the new craze. It tastes so much better than kabbage.bacon martini

L
‘Lovely’ will not be the word to describe the bacon martini craze.

M
Mood foods will maintain their popularity as consumers embrace emotional management strategies, including ‘purpose driven eating’.

N
“No!” will be the most popular dietary concept.

O
Onions that won’t make you cry will soon become available, brought to you by the biotechies.

P
The restaurant Per Se will continue to per-sonify the pur-suit of per-fection.

Q
Quote: “Anyone who thinks the way to a man’s heart is though his stomach, flunked geography.”

R
Robots will milk the cows, feed the chickens, plant the crops and gather the harvest. (Robots never need a break and require no benefits beyond an occasional kick-start and a squirt of motor oil.)

S
Sustainable cuisine is an idea that will continue to gather strength.

Sturgeon is now farm-raised along with spuds in Idaho. The new state license plate will be: Idaho, Land of Fish and Chips.

T
Twitter. The Top 10 tweeters were and will be:
Coca-Cola
Starbucks
Disney
Victoria’s Secret
iTunes
Vitaminwater
YouTube
Chick-Fil-A
Red Bull
T.G.I.Fridays

U
U won’t need echinacea to cure the common cold according to a published review in The American Journal of Medicine. (There was simply not enough evidence to say whether it actually worked.)

V
Valedictorian speaker Garrison Keillor is likely to say again, “Eat your veggies!” (It’s a good line.)

W
Wrapped. Everything will be wrapped. The objective is absolute food safety. The goal will be to produce all our produce in biodegradable materials, i.e., within a banana-like sterile peel.

White tablecloths will be disposed (of).

X
EXcellent reporting will continue to be found daily on Food News Journal.

Y
Yum! Brands, Inc. restaurants will expand to meet its customers’ eternal love in over 110 countries and territories for yummy pizza, tacos and fried chicken.

Z

Zealot definition: One who is zealous, especially excessively so. So (James Bond) let’s talk about my friend “M”.

11 Comments

FOOD NEWS JOURNAL: Read All About It!

career changer, food media

I’ve fallen in love! With FOOD NEWS JOURNAL.

FOOD NEWS JOURNAL (FNJ) faithfully and cheerfully promises to “bring you the best in food current events: the most intriguing articles, the liveliest essays, and the best from the bloggers.” And it delivers, Monday through Friday, day in, day out. It includes everything I wish to read and know and think about food (and wine) in the news. I only wish I’d thought of it!

Who started this clever online culinary journal? What was the founders’ vision? Did they have a culinary background? Could FOOD NEWS JOURNAL be a full-time FOOD JOB? I asked co-founders, Fran Brennan and Shelly Peppel to say a few words:

Fran Brennan, Co-founder of Food News Journal

Fran Brennan, Co-founder of Food News Journal

FRAN: The two of us have been sharing our love of food and good writing since we met in the south of France seven years ago. We’d thought about blogging together but found there are so many truly talented bloggers out there — trained chefs, gifted writers, exceptional photographers — and so few people even knew about some of these blogs.

We decided our skills might be put to better use in finding them and introducing them to other food-loving readers who, like us, were eager to know who and what was out there. We started there and then added in our love of books, recipes, wine, and slowly, the site started to take shape.

SHELLY: We thought long and hard about the concept and ultimately the execution of the FNJ. We began by looking at other sites we liked, even if they had nothing to do with food. We decided a good starting point was to aggregate: news, blogs, recipes, and books we enjoyed, while hoping these things would appeal to others, too.

Shelly Peppel, Co-founder of Food News Journal

Shelly Peppel, Co-founder of Food News Journal

FRAN: Neither of us went to culinary school, although we’ve both been interested in food forever (cooking it, eating it, reading about it). Shelly’s background is in publishing and book design, but she also studied cooking and food writing. I’m a journalist by training and have written for The Miami Herald, People magazine, and others. I have also written about food and taken cooking courses.

Both of us considered culinary school at different times in our lives. In fact, Shelly was enrolled in the culinary program at Tante Marie’s in San Francisco but postponed it to launch FOOD NEWS JOURNAL.

While culinary school is not out of the question, we’re currently using our formal training as designer and journalist on FNJ. Our jobs are not unlike chefs’ jobs though — all consuming and all food, all the time.

SHELLY: We knew we could really make a go of FOOD NEWS JOURNAL when outgoing New York Times restaurant critic Frank Bruni tweeted about our site. We got a huge boost in traffic. Then Culinate.com ran an item about FNJ. Both of these events made us feel there was an audience there that was interested in the same things we were.

As far as the site’s success, we rely on the reviews of our readers. They’ve cited FOOD NEWS JOURNAL‘s clean design, ease of use and navigation, and the variety of stories. We’re also linking to some extraordinary blogs and articles from writers who continually impress us. And when readers respond to a story they wouldn’t otherwise have found, or a blogger we didn’t know about writes to us to introduce their site, we feel lucky indeed.

FRAN: Happily, FOOD NEWS JOURNAL has become more than a full-time job, for both of us. We eat, sleep, drink FNJ. But it’s definitely a labor of love. We’re addicted, really.

SHELLY: If we could give any advice, we would offer: have a clear vision of what your strengths are. Embrace the unique point of view you might offer. When I met writer and cookbook author Paula Wolfert last spring, she told me, “There is no one else who thinks like you do, so no one else can offer your point of view. It doesn’t matter what’s been done before. Just do it your way.” We think we have.

I heartily agree!

2 Comments
Irena Chalmers IrenaChalmers.com
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