Browsing the archives for the cookbooks tag.
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Stuff I like on Amazon.com

cookbook conference

career changer, food commentary, food media, food writing

The Cookbook Conference is completely sold out, and there is a long waiting list. Everyone will be attending: writers, literary agents, publishers and all the big nobs in the writing/blogging universe. I will be speaking on Lisa Ekus’ panel. Our topic is THE FUTURE I love this subject….

To make the content available to those unable to attend, ten panels on Friday and Saturday, February 10-11, 9 am-6 pm, will be webcast. Anyone can tune in, watch the panels, and tweet questions.  In addition, all 28 panels will be filmed and will be up on the same website a week or two after the conference. The broadcast schedule  is available on the conference website:
www.cookbookconf.com <http://www.cookbookconf.com>

The url for it is:

http://cookbookconf.com/wp-content/uploads/2012/01/FINALFINALSCHEDULE.pdf

 

The meeting is taking place at the Roger Smith Hotel in NYC is the site. This is a small hotel near Grand Central Station. It is a  welcoming and quite inexpensive place to stay. I like it a lot.

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My Favorite Cookbooks

food writing

How To Be Your Own Best Friend

Several years ago there was a book written by psychologist Mildred Newman with the title, How To Be Your Own Best Friend.  If I were your best friend, I would advise you not to write a cookbook.

I don’t want to be entirely negative about it, but I cannot, in all candor, think of any other way to be these days.  Unfortunately, for many authors, the best news they receive is that they are going to get a contract.  After that, it is all downhill.

The sad truth is that very few cookbooks earn back their advance, and even fewer go on to achieve anything approaching lasting success.

Most cookbooks have a shelf life somewhere between milk and yogurt. The two biggest sellers are desserts (dessert books best sellers 2011) and diet books (163 on Amazon in 2011).  One tells you how to cook the food and the other offers advice on how to avoid eating it.

And, The Winner Is…

If we made a list of the books that have survived for more than a year, let alone five or 10 years, there would be only a handful; heading the list are: Mastering The Art of French Cooking by Julia Child and The Silver Palate Cookbook by Julee Rosso and Sheila Lukins.  Both have had multi-million copy sales but they had forces other than good recipes and good writing that made them into successes.

Let’s take a look at Mastering The Art of French Cooking as a case study because there is a lot to be learned from this book. First, you should know that it was rejected by 11 publishers before being accepted by Judith Jones at Alfred A. Knopf publishers (now Knopf), who offered an advance of only $250 for three people!

The authors not only accepted this paltry sum with gratitude, they went out and celebrated.

Despite all the rejections, Julia and her collaborators, Simone Beck and Louisette Bertholie kept on trying because they believed in their work. It was passion that drove them on — not the money.

Incidentally, did you know that Mastering the Art of French Cooking has not been translated into French or Japanese. Maybe this is something you could do?

Among my very favorite books spanning many lands and cultures are:

There are the science-based, know how it works inspired cook books of which the perpetually curious Harold McGee and incomparable Shirley Corriher must definitely be included.

Among the best of the restaurant books are The Zuni Cafe Cookbook by Judy Rodgers and The New Moosewood Cookbook by Mollie Katzen.

And, writings about food into which category I’d place at the top, Epitaph for a Peach by David Maas Masimoto and Good Things by Jane Grigson.

I’d also include the literary and gustatory cookbooks:

This brings me to writing about food and in this category I’d include:

Fortunately there is always room for more, many more, great books. What is your favorite?

 

 

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Who Goes to Culinary School: Cameron Crowder

career changer, cooking schools & culinary education, culinary students

May I introduce you to Cameron? She is a career changer who

Cameron Crowder pastry chef

Cameron Crowder, Culinary Student

personifies the courageous people I meet at culinary school who decide to to take the plunge and embark on a new life in the food world. This doesn’t for a minute mean that they plan to spend the next several years working in a restaurant. On the contrary there are literally hundreds of other job opportunities that await them when they finish their studies in culinary school. Here is Cameron’s story:

I grew up fully expecting to become a writer. My parents, teachers and anyone else who read something I wrote would always say, “Cameron, you’re a born writer,” with the kind of authority in their tone that seemed to add “and you’ll be wasting your life if you try to do anything else.”

So, after dabbling in other directions ranging from drama to architecture, I earned a BA in comparative literature from the University of Virginia (UVA). I even won a prize for my thesis. Anyone who knew me at the time assumed that graduate school and a glorious career in academia, teaching and writing books on obscure French novels was to be my lot in life. I thought so too.

A few months after graduating, I visited the home of my former advisor, the head of UVA’s comparative literature department, to talk with her about graduate programs I might apply to. Her home’s walls were full of built-in bookshelves stuffed with not just with literature, but cookbooks too.

As we sat on her front porch sipping tea and talking about school, I felt a little guilty about the fact that all I wanted to do was curl up with a stack of her cookbooks and read or bake something in her lovely, well-equipped kitchen. I recall that when she realized how interested I was in her cookbook collection, she remarked rather prophetically, “If I hadn’t become a scholar, I would have been a baker.”

It didn’t seem like a life changing moment at the time. But, those words did something to me—they gave me permission to do what I wanted rather than just doing what I knew I was good at. If this professor, who was as brilliant as anyone I had ever met, considered baking a legitimate career choice, then so could I.

About six months later, having chosen not to apply to grad school, I was on the verge of losing my job and my home. My parents, with whom I was still living, and the company I worked for were both moving across the country. Every part of my life was up in the air, just a few weeks away from changing drastically for better or for worse.

Miserable and panicked, I finally asked myself this question: If you had all the money and security and recognition you could ever want, if the only person you had to please was yourself—what would you do? Several answers came to mind (my interests have always been too numerous to be convenient), but the one answer that stood out was becoming a pastry chef.

Wisteria at CIA Entrance, Courtesy of Cameron Crowder

Wisteria at CIA Entrance, Courtesy of Cameron Crowder

Once I found the CIA’s (Culinary Institute of America) website, it took me all of about 30 minutes to decide that going there was the right path for me. I honestly never looked back.

I sensed from the beginning that any obstacles and doubts I might encounter would be temporary and well worth the effort to overcome. I quit my job almost immediately.

I began working as a baker for a coffeehouse, waking up before dawn to make muffins, scones, cookies—anything that goes well with coffee. Eleven months later, I arrived at the CIA and still can’t believe how bold a turn my life has taken; how fortunate I am to be here, how lucky I am to be certain of what I want to do at a relatively young age.

I concede I may end up a writer after all, but not of literary criticism.

Desserts at CIA Courtesy of Cameron Crowder

Desserts at CIA Courtesy of Cameron Crowder

Food writing (and food photography) is much more to my taste.

* You can follow Cameron on her culinary journey. If you scroll through the archives of this blog, you’ll find other culinary career changer profiles.*

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