Going for the Best

Why do guests go to this restaurant and not that one?  They don’t flock to a place because the owner is wearing a ($3,000) custom-made suit and made-to- order ($800) shoes. They choose a restaurant where they might see the chef in his ($30) crocs.  They want to tell their friends they are going there — or been there.   The experience elevates them a couple of rungs on the social climbing ladder.

It’s the same reason patrons spend  $1,000 for two orchestra seats to see Don Giovanni at the Met. (That’s about $8 a minute including the intermission when nothing at all is happening on stage.)  Passengers fork over $3,900 per person per day for a six-night transatlantic  crossing?  Do the arithmetic. Approximately half of those six days are actually six nights that are spent lying in the dark, sleeping.  How much does it cost, per minute, to sleep on a luxury cruise?  How much pleasure is derived from telling all your friends you sailed away and saw the sea?  And had lots of good things to eat.  (Truth to tell, if you are really hungry and want to see the sea, you could grab a burger and watch a rerun of the Titanic.)  Luxuries cannot be measured only in terms of cold hard cash though.  Affordable luxuries are little things that calm the barely controlled fear that things aren’t going too well.

Oh! In case I didn’t tell you before (several times actually,) I was a guest on the QM2 TWICE and adored every minute…