There were cooking demonstrations with pert and pretty TV hosts, lunch with newspaper and magazine editors, dinner with book reviewers…dozens and dozens of radio shows…meetings upon meetings, so many you’d forget where you were and if you had just said the same thing.

All this has now vanished. Gone. Totally. Forever. Even the bookstores are fading like the smile of the Cheshire Cat.

So now what?

What can be done to let the world know about your book?

There’s Amazon. Everyone’s best hope. A general cookbook may be offered section by section: the reader just buys the soups or salads chapter.

The next step will require a sweet seduction of the bloggers.

Instead of packaging the book and mailing it, we can send the entire manuscript by email with “peek inside” suggestions and passages highlighted.

Social networking will become increasingly important as a sales tool.  We must earnestly dedicate ourselves to our blogs and the use of digital newsletters.

This will work for literary food writing. How to videos must now be incorporated into recipe books.

And. Just a thought…if you want a cookbook, it is far easier to go out and buy one…cheaper too.

Food is an important part of the work of a wedding planner.  It must be appropriate to the space, served simultaneously to a hundred or more guests, accommodate all tastes and dietary demands and remain on budget.

Uncommon ingredients may need to be purchased from other countries and coaxed through watchful customs agents.

The planner must be a good diplomat and be energetic, personable, tactful, able to work well under pressure, and with all kinds of people who may behave badly, while remaining confident, optimistic, flexible and creative.

A flair for the dramatic is helpful, and a sense of humor is essential.

It is necessary to keep track of the many details while keeping everyone one on speaking terms.

Many establish their fees as a percentage of the production costs.

Note: The cost of a wedding ceremony itself is surprisingly modest, considering its importance. Loving couples can expect to pay between $10 and $100 for a 15-minute ceremony. Unloving couples can count on paying hundreds of dollars an hour for the services of a fancy divorce lawyer. It takes many more hours to dissolve a marriage than to consummate one.

In the last semester one fellow said he just wants to ride his Harley and write about food. He’s landed a column at a biking magazine!

This is the first day of the new class at the CIA. It is an elective and 27 students have enrolled.  This is what I’m planning to say:

May I begin by asking you to look at the person seated next to you. And to the person seated in front and behind you?

Immediately you’ll see there is nobody in the world who looks like you, thinks like you or has had the same experiences you have had. You are unique. And special. And as Christopher Robin said to Winnie the Pooh:

Promise me you’ll always remember you’re braver than you believe, and stronger than you seem, and smarter than you think.  So to echo President Obama: Yes you can!

This should get us ALL FIRED UP AND READY TO GO!

Teaching this class is what I love to do.

At first I was hesitant, thinking this was a huge imposition, but every single person responded immediately and enthusiastically: Nach Waxman owner of my favorite store contributed an essay about his life at Kitchen Arts & Letters, so did Barbara Haber who laid the foundation of the cookbook collection at the Schlessenger Library and literary agent Lisa Ekus and Delores Custer the Queen of food styling. Betty Fussell, Darra Goldstein (Gastronomica) and Anne Willan and David Robinson described their work as did dozens of others who provided wonderful insights and really useful information for the readers.

They say it is lonely being a writer. What rubbish! When I look at my network of cherished friends, I realize I am part of a lovely, celebratory, constantly hungry crowd of food lovers. This makes me rich beyond my wildest dreams.

“Good Food Jobs is a gastro-job search tool, designed to link people looking for meaningful food work with the businesses that need their energy, enthusiasm and intellect. We post opportunities with farmers and food artisans, policy makers and purveyors, retailers and restaurateurs, economists, ecologists, and more…”

Go to the site for information about the conference planned for February in NYC.

Note: if a busy bakery or retail food store could persuade every customer to spend just one more dollar, this would add up to a mighty pile of cash at the end of the year!

In a January 5^th article in The Tribune, Nancy Maes resports: Gemini Birstro and Rustic House is serving offer a trio of gelati: rosemary Irish cream; casatta with dried fruits and nuts in a cinnamon orange base; and honey chestnut. $7.  Big Jones’ Paul Fehribach created a sour orange sage sorbet paired with sweet potato pie. There’s also a chocolate chili ice cream served with chocolate bread pudding, garnished with salted caramel and chocolate sauce. $8 sorbet with hints of cinnamon, allspice and clove. Another is a vibrant orange persimmon pudding ice cream, inspired by the fruit that its originator ate growing up in northern Indiana. She says it has a flavor like that of a pumpkin combined with a citrus fruit, enhanced with cinnamon, nutmeg and orange zest. Another choice is a dark chocolate ice cream laced with a burgundy-colored ribbon of house-made fig jam, created with dried figs, red wine, honey, orange zest and balsamic vinegar.

Yum.  Who sez ice cream is only for summer days?

By the way, even small dairies employ a professional ice cream taster who may be asked to suggest new flavors too.

I recently came across an article in the Los Angeles Times about Katherine Montero who describes herself as an ice cream sommelier.

She graduated with a business degree from Harvard University and an interest in molecular gastronomy and biology. She’s created a job working with a chef in an ice cream laboratory in Miami.

They’ve dreamed up some truly weird flavors including pizza ice cream: a combination of basil and tomato marmalade served with a curl of parmesan cheese. There’s also maple syrup served with a strip of crisp bacon and chocolate mole ice cream. Those who yearn for vanilla may be out of luck but there is a never ending parade of people who are willing to try anything, at least once.

I mention these things because if you can identify the thing you truly love, you can scoop up a career wrapped around the object of your affection.

As the nation focuses on health care there will continue to be, increasing concentration on food that is good to eat and good for the health of the nation. By this, I don’t mean low calorie, low fat, low cholesterol, and low salt foods but in enthusiasm for sustainable farming and locally accessed fruits, vegetables and meats. Those who can afford the best are opting for artisanal and minimally processed foods.

There is mounting interest in good, not too costly, healthy (as opposed to health food) options everywhere. This is a worldwide trend and offers job opportunities both in industry and private enterprise. For some of these positions it helps mightily to have obtained a degree from a culinary school but is not always necessary. A cheerful disposition may be more persuasive than a certificate.

• Healthy food is a concept that is gaining traction in company cafeterias (Google and Facebook are among several companies that employ full-time chefs who provide free food for their employees. This is a growing trend among businesses that want to keep their employees happy. Some companies even offer take-out food for dinner too.
• Healthy food choices are taking up more and more shelf space in supermarkets where chefs prepare meals ready to be cooked (or simply reheated,) at home. Wegman’s, one of the best companies to work for in America, has even installed bistros in their fabulous supermarkets.)
• Top chefs are cooking in airport restaurants.
• Employment can be found cooking for congregations who are encouraged to meet and greet each other at the conclusion of religious services.