Brand Manager

Marcus Samuelsson, age 41, owns 6 restaurants, wrote 2 cookbooks and a memoir, appears (very) frequently on the TV, featured with full pages in the New York Times on Sunday…featured in Food Arts…employs 700 people…unintentionally leaves most of us in the dust?

When we think of Ben & Jerry we think of caring philanthropists who produce super ice cream. We think of Starbucks as earth-friendly folk who generously provide health benefits for their employees and make high priced coffee that is sold in a paper cup.

These images are creations of marketing experts who have specialized knowledge within specific fields.

A culinary brand manager understands the demographic profile of food television viewers, analyzes food trends, researches packaging innovations and coordinates the strategies of advertisers especially when it comes to “personalities” of the Anthony Bourdain genre.

Anthony Bourdain said, ” “Few things are more beautiful to me than a bunch of thuggish, heavily tattooed line cooks moving around each other like ballerinas on a busy Saturday night. Seeing two guys who’d just as soon cut each other’s throats in their off hours moving in unison with grace and ease can be as uplifting as any chemical stimulant or organized religion.” (His current net worth is estimated to be $6 million.)

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